London College of Communication, UAL
10 000 words
London College of Communication, UAL
10 000 words
The discipline emancipated from traditional analogue processes of working and craftsmanship. The results and success of a design no longer depend on the use of technology but perhaps in mastering the visual codes that give structure to an intended message. These visual codes are the result of technical advancements and the social consequences of these advancements. Today we find ourselves coming back to craftsmanship in the context of a digital era where is experienced a dematerialisation in many aspects of our lives, where new technology gives us the possibility to rethink the question: will we continue to think with our hands or not?
Everything that happens is bound by the choice of the material. Who did I choose and what can they do? Working with myself is no excepton; in fact, working with myself I can fool myself even more easily into thinking I can do anything, I can’t do everything. So my question is this: what can I do?
WHAT COMES 1ST?
OR THE MATERIAL?
These papers register an investagation around working methodologies.
Reflecting on contemporary design methodologies questioning the academic course structure that seemed innapropriate to me in a current post modern scenario.
DESIGN RATIONALECombine analogue and digital materials to generate new imagery around human body portraiture, making use of an existential and graphic pluralism that is encountered in the post-everything Man. Ultimate image-making in where the mediums are the messages, images re-appropriated to new meanings and materials speak for themselves.Intuitive and experimental process of documenting deconstructed silhouttes that reveal an existential dimension of the subject and supports the ideas defended in it.
—Process vs Method;
—Design, Design or Design?
—Art & Design Practices;
—Matter Over Substance;
—Materialism & Spiriuality;
—Error & Intuitiion;
—Producer as an Author:
—Multidiscipline and Heteronomy:
— Individual Pluralism:
—Change and Freedom.
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